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Consumer Culture Theory (CCT) and Qualitative Research Master Thesis
Brouwer, Roel
July 2022 -
Before vs. After: Reducing the Gap Between Actual and Ideal Physical Attributions. A qualitative study on the reasons and motivations of consumers to engage in cosmetic procedures. Master Thesis
Cito, Sarah
July 2022 -
Collaboration between Marketing, Sales, and Supply Chain Management: The Examination of Cross-functional Knowledge in a FMCG Case Study Master Thesis
Schönberger, Johanna
July 2022 -
You are what you post. Exploring the expression of identity on TikTok and its consequences for identity creation in the offline world Master Thesis
Maitimu, Ruaira
July 2022 -
Are our digital possessions still “us”? Products and Identity in the digital age Master Thesis
Amri, Anaïs
July 2022 -
Mind Your Emotions, Mind Your Wallet; The Role Of Emotion And Emotion Regulation In Consumer Behavior Master Thesis
Marchena Fernandez, Andrea
July 2022 -
NFT as a badge for owning authentic luxury goods: The effect of consumption mode and proof of ownership on perceived symbolic value of luxury brands Master Thesis
Bode, Alessia
July 2022 -
Recommendation checkboxes, the universal language to influence purchase intentions Master Thesis
de Wit, Richard
July 2022