-
The Role of Creativity in marketing: A necessity or just a nice to have? Master Thesis
Scholtens, Naut
July 2022 -
Can review writing influence your attitude? Investigating influences of review writing and impression management on the author’s attitude towards positive experiences. Master Thesis
Van Rompuy, Alex
July 2022 -
A good sketch is better than a long speech: The effect of visual information in eWOM messages on purchase intentions Master Thesis
de Ruijter, Esmée
July 2022 -
The effectiveness of creative commercials of hedonic and utilitarian products Master Thesis
Prins, Kirsten
July 2022 -
Creative advertising: is it necessary for all products? Master Thesis
Szwech, Zofia
July 2022 -
A new era of place ambassadorship Master Thesis
Frickel, Puck
July 2022 -
Name it and claim it: an experimental investigation of the relationship between self- expressive customization and social sharing on brand loyalty. Master Thesis
Huisman, Romy
July 2022 -
I share, I feel happy: The Impact of Social Sharing on Sharers’ Happiness in the Fashion Industry Master Thesis
Rassel, Juliette
July 2022