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To Engage Or Not To Engage? The Influence Of Brand vs. Influencer Branded Content On Customer Engagement On Instagram Master Thesis
van der Aar, Ashley
July 2022 -
The Effect of Automated Feedback on Consumers’ Willingness to Share in Mass Customization Master Thesis
Dirksen, Gitta
July 2022 -
Replicating Human Touch Elements in the Online Apparel Retail Environment Master Thesis
van Prehn, Myley
July 2022 -
Online Display Advertising: The Effect of Website-Ad Fit on Ad Attitudes Master Thesis
Sanberg, Jesse
July 2022 -
Rethinking sustainability dimensions: Consumers’ brand evaluations of environmental and social sustainability promotions in online advertising Master Thesis
Voigt, Gina
July 2022 -
The role of parasocial interaction in fostering customer loyalty through branded applications Master Thesis
van den Broek, Youri
July 2022 -
Customer engagement on Instagram: the impact of context on the engagement of informational and emotional Instagram posts Master Thesis
Gaal, Margje
July 2022 -
How does an influencer's advertising disclosure affect consumer’s purchase intention through source credibility? How does the followers count of the influencer affect this relationship? Master Thesis
Germanova, Petya
July 2022