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An experience worth sharing: The effect of emotionally-dominant vs. rationally-dominant consumer stories on brand attitudes toward restaurants Master Thesis
Kamus, Gian
July 2022 -
What did one minimalist buy for the other? Nothing! A qualitative study on minimalists and how they experience the tension to consume less in the current world of constant marketing and ever changing trends. Master Thesis
Waals, Ilah
July 2022 -
The Effects of Different Reward types ‘Free Products’, ‘Discounts’, ‘No rewards’ and their Conditionality on Emotions ‘Gratitude’ and ‘Greed’ and Purchase Intentions Master Thesis
Maissan, Annelotte
July 2022 -
The Effect of Cause-Related Marketing on Positive Electronic Word-of-Mouth: The Interplay Between Moral Elevation and Product-Cause Fit Master Thesis
Gatos, Melanie
July 2022 -
How Much Do Consumers Want to Know? The Effect of Promoting the Origin of Recycled Plastics for Non-Luxury and Luxury Products. Master Thesis
Çakiroğlu, Selay
July 2022 -
Big and Tall: Exploring the Relationship Between the Use of Plus Size Male Fashion Models and Advertisement and Brand Attitudes. Master Thesis
Zamardi, Keana
July 2022 -
The effect of price discount duration on the purchase intention of sustainable products Master Thesis
Magielse, Lucas
July 2022 -
Greenwashing Or Not Master Thesis
Hyvärinen, Hanna
July 2022