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Thesis Simons Social issues in advertising Master Thesis
Simons, Cato
July 2023 -
The effects of star player characteristics on brand loyalty towards football players and football clubs Master Thesis
Verhulst, Lotte
July 2023 -
From Users to Owners: How Can Access-Based Consumption Experiences Encourage Cross-Selling? The Role of Ownership and Consumer-Brand Identification Master Thesis
Romen-Naegel, Max
July 2023 -
Interventions to increase the healthfulness of shopping baskets Master Thesis
El Bouk, Hanna
July 2023 -
An exploration of consumption preferences for unsustainable products Master Thesis
Snegić, Nadja
July 2023 -
Paper vs. digital: How reading enjoyment is affected by different reading formats Master Thesis
Breure, Tjeerd
July 2023 -
The Effect of City Brand Anthropomorphism on Brand Evaluation: The Moderating Effect of Power Distance Master Thesis
Lu, Limeng
July 2023 -
I’ve got 99 problems, so let’s go shopping Master Thesis
Kalika, Varshana
July 2023