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Arousal in sports marketing: the effect of arousal state and emotional appeals on purchase intention Master Thesis
van Beest, Raoul
August 2023 -
Here Comes the Sun: Nudging to Support Small Local Artists on Spotify Master Thesis
Vieira Varaine Do Carmo, Duarte
August 2023 -
Increasing resistance training among gym membership holders, how should we do it? Master Thesis
van der Pol, Ruben
August 2023 -
Investigating the Persuasiveness and Impact of Green Advertisements Attributes on Consumer Behaviour toward Organic Eggs Master Thesis
Pandya, Aashna Jayesh
August 2023 -
The implications of sustainable customization on product perceptions. A moderation analysis of argument quality in the fashion industry Master Thesis
Marin, Elena
September 2023 -
The Effects of Beauty Face Filters and Storytelling in TikTok Beauty Videos on Consumers’ Perceptions of Influencers and Brand Attitudes Master Thesis
Poot, Fleur Poot
September 2023 -
How does the level of emphasis on green attributes through explicit and implicit green appeal associated with the green product category influence consumers' performance expectancy? Master Thesis
Park, Chang Ho
September 2023 -
The effect of Brand Associations on Customer Loyalty Master Thesis
Hristova, Svetla
September 2023