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From Double Taps to Shopping Carts: Investigating the Impact of Social Media and Peer Influence on Youth's Risk Perception and Online Purchase Decisions Master Thesis
Koens, Nina
September 2023 -
A Cross-Cultural Investigative Study on the Impacts of Customized Advertising for Hedonic vs. Utilitarian Goods on Brand Perception and Purchase Intention Master Thesis
Külahçi, Emre
September 2023 -
The Effect of Physical vs. Affective Humanization and the Role of AI Familiarity on Reliance on AI Advisors Master Thesis
Juva, Marius
October 2023 -
To what extent do human emotions respond to different color and font combinations on the packaging of a hedonic product and how does this impact the likelihood to purchase? Master Thesis
van den Arend, Britt
October 2023 -
Consumer culture theory (CCT) and qualitative research Master Thesis
Eichelsheim, Alice
November 2023 -
The influence of company reputation on a consumer’s willingness to accept monetary value for personal data Master Thesis
Beutels, Pauwel
November 2023 -
Unlocking inclusion: exploring marketing strategies to combat stigma and promote the employment of individuals with disabilities in social bakeries Master Thesis
Meulens, Tessa
November 2023 -
The effect of design freedom and type of consumption on consumers’ product evaluation and product attachment in product customisation Master Thesis
Baldzhieva, Teodora
December 2023