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The role of a spokesperson’s background in influencing bicultural consumers’ product perception in advertising: The Netherlands Master Thesis
Kaya, Dilara
January 2024 -
Spillover and Assimilation in Music Streaming: How Surrounding Songs’ Popularity Affects Song Evaluations in Music Streaming Playlists Master Thesis
Kirsch, Jakob
January 2024 -
An alternative approach to eco-labels: Exploring communication tactics that promote sustainable fashion consumption among a broader audience Master Thesis
Lahodych, Svitlana
January 2024 -
Experience now, travel later: A study on the use of VR on visit intentions in tourism Master Thesis
Piat, Sybille
January 2024 -
Encouraging the consumption of 'forgotten vegetables' in the context of a meal kit service Master Thesis
Parenti, Cristina
January 2024 -
The Future of Meat: Exploring the Impact of Benefits and Consumer Traits on Perceived Risk and the Adoption of Lab-grown Meat Master Thesis
Dehaan, Carolin
January 2024 -
Breaking Barriers: Manipulating the Appearance of Recommender Agents to Drive Purchase Intentions Master Thesis
Heisterborg, Amber
February 2024 -
Business Model Innovation and Impact at the Bottom of the Pyramid: a Case Study of Sicredi Smart Master Thesis
Roes, Daniela
February 2024