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The effects of using sustainability claims in advertisements A case study for clothing brand H&M Master Thesis
Sangers, J.I.
December 2012 -
Concrete characteristics of effective business gifts Master Thesis
Smit, M.B.J. de
December 2012 -
Online social promotions and second degree price-discrimination tactics Master Thesis
Buijs, T.
March 2013 -
A framework for measuring and enhancing the effectiveness of Twitter social media applied to sporting goods companies Master Thesis
Mihai, I.
March 2013 -
The power of motivation Measuring the effects of type of working motivation on consumers’ perception towards handmade products Master Thesis
Regt, M.C.A. de
March 2013 -
It’s just getting better and better! Product line history affects evaluations Master Thesis
Gelder, P. van
March 2013 -
Biculturals’ responses Ads with incongruent culture cues and spokespersons Master Thesis
Cheung, K.M.
March 2013 -
Beyond retail therapy The effect of sadness on conspicuous consumption Master Thesis
Duivenvoorden, T.J.G.
March 2013