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Familiarity breeds liking 2.0 The effect of designer familiarity on product liking Master Thesis
Woloszczak, M.C.
December 2012 -
Biculturals Switching between two cultures in reaction to cultural primes Master Thesis
Zhou, L.Z.
December 2012 -
Beyond the ‘like’ Development of an instrument to measure the perceived quality and intention of continued use of Facebook pages from three car brands Master Thesis
Steekelenburg, B. van
December 2012 -
The successfulness of online price promotions The case of online daily offers via Groupon Master Thesis
Kortenhorst, M.M.
December 2012 -
December 2012
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Sport als bevorderingsinstrument voor de grootstedelijke reputatie Casus Rotterdam in de context van een vergrijzende samenleving Master Thesis
Bakker, N.S.
December 2012 -
Concrete characteristics of effective business gifts Master Thesis
Smit, M.B.J. de
December 2012 -
Is it cool to be healthy?: the effect of fit on the brand loyalty of current customers a case study about a healthy brand extension of Red Bull: ‘Red Bull Herbal with vitamin C’ Master Thesis
Kalamova, T.
December 2012