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The effects of brand deletions on the reallocation of consumers demand Master Thesis
Poedai, S.K.R.
September 2013 -
Co-creation of integrative partnership: a social consumption perspective A case study of Die Deutsche Kammerphilharmonie, Bremen Master Thesis
Guo, Y.
September 2013 -
They use or you lose Exploring the success factors of user retention in mobile applications Master Thesis
Xie, X.J.
September 2013 -
The determinants of mobile shoppers’ choice between mobile applications and mobile-optimized websites Master Thesis
Giniotyte, K.
September 2013 -
Green products on social networking sites What drives eWOM about green products on Facebook Master Thesis
Grobbel, B.
September 2013 -
The effect of the importance of a threatened domain on the choice of a compensatory consumption strategy Master Thesis
Carapic, D.
September 2013 -
How to succeed in the mobile applications market for sports Master Thesis
Botea, R.A.
September 2013 -
Turning tradition on its head: what’s the risk of changing a brand’s essence? an analysis of empirical findings related to the role of essence in brand (re)positioning strategies : the case of Coca-Cola Master Thesis
Burghardt, L.
September 2013