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Self-congruity and functional congruity The effect on travel behavior to winter sports destinations Master Thesis
Sieters, S.A.
September 2013 -
Competing tensions The consumer identities of ethnic and cultural minority young professionals Master Thesis
Vlies, N. van der
September 2013 -
Self-discrepancies and the effect on compensatory consumption Hedonic or utilitarian product benefits Master Thesis
Slager, G.E.
September 2013 -
Limiting choice in online shopping baskets How to moves hoppers from conceptual to physical consumption Master Thesis
Szczyglak, A.N.
September 2013 -
Store images The effect of assortment changes in hard-discounters on the formation store images Master Thesis
Dijksteel, R.R.E.
September 2013 -
Is content the king? Online social media messages of business-to-business brands Master Thesis
Stefanova, H.S.
September 2013 -
The effects of switching between formal and informal address modes in a marketing context Master Thesis
Vechiu, R.M.
September 2013 -
Which price works best with a certification seal? What is the effect of price on the relation between a certification seal, the product attitude and purchase intention? Master Thesis
Zuidgeest, R.G.A.
September 2013