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Emotional appeals in advertising A gender approach to the effects of shame and guilt appeals on consumer purchasing behavior Master Thesis
Benat, R.R.
August 2014 -
Does pleasure positively affect purchasing behaviour? Master Thesis
Chen, Y.
August 2014 -
Sounds right Market share effects of phonetic symbolism across product dimensions Master Thesis
Kosztolányi, M.
August 2014 -
Assessing labels and language in food perception Master Thesis
Nguyen, P.Y.
August 2014 -
The effect of labels on food perceptions Master Thesis
Melching, K.L.J.
August 2014 -
Sustainable advertising in the clothing industry A case study for the brand Zara Master Thesis
Slikke, J.K. van der
August 2014 -
Building your brand: the effectiveness of content on Facebook and Twitter on CTR Master Thesis
Khalil, S.
August 2014 -
When a firm's CSR feels right About avoidance of the bad and achievement of the good Master Thesis
Sahetapy, C.
August 2014