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The roles of perceived risk and moderating effects of utilitarian and hedonic values in the intentions to use location-based applications Master Thesis
Democrat, D.S.
August 2014 -
Choice substitution Examining the role of instrumental versus experiential product benefits and decision strategy in influencing the substitutes consumers choose Master Thesis
Atanásio Carreira, M.
August 2014 -
Does goal setting lead to problematic behaviour? Master Thesis
Lakerink, K.
August 2014 -
The effect of powerlessness and spirituality on conspicuous consumption How spirituality shapes the relationship between power and luxurious consumption Master Thesis
Sobieraj, M.Z.
August 2014 -
Building your brand: the effectiveness of content on Facebook and Twitter on CTR Master Thesis
Khalil, S.
August 2014 -
What makes a brand name ‘good’? The effects of brand name characteristics on product success Master Thesis
Brkić, B.
August 2014 -
Sounds right Market share effects of phonetic symbolism across product dimensions Master Thesis
Kosztolányi, M.
August 2014 -
Driving product success through phonetic symbolism and brand name meaningfulness Master Thesis
Savenije, M.
August 2014