-
Choice substitution: the influence of the number and type of substitutes on out-of-stock reactions Master Thesis
Steenks, L.
June 2015 -
The use of brand heritage in hedonic brands Master Thesis
Kuo, X.T.
June 2015 -
Connecting consumer power states to brand preferences uncovering the influence of power and its individual differences on consumer preferences for competent versus sophisticated brands Master Thesis
Mehrtens, M.
June 2015 -
The effect of music in explanimations Master Thesis
Post, F.J.
June 2015 -
Country of origin and style of address Master Thesis
Kampourakis, I.A.
June 2015 -
Brand essence: displaying the essence of a brand is there a most suitable technique? Master Thesis
Helmer, M.
June 2015 -
A firm’s customer lifetime value versus its market value Master Thesis
Daams, C.C.T.
June 2015 -
Brand history as marketing tool Master Thesis
Nistelrooij, M.W.H.M. van
June 2015