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Introducing a diverse brand extension by staying true to the brand’s authentic core Master Thesis
Spies, L.
July 2015 -
Brand personality: an important factor in determining how to reward your consumers Master Thesis
Brouwer, C.M.A.A.
July 2015 -
When heritage lets you down: how growth and industry turbulence impact a heritage brand’s credibility Master Thesis
Plas, D.L. van der
July 2015 -
Can a brand's heritage turn into a liability when extending to a very different product category? Master Thesis
Piotrowska, A.
July 2015 -
Candy Crush Saga: let’s p(l)ay! Master Thesis
Manolova, V.A.
July 2015 -
Restrictions or freedom? the influence of brand essence on online advertising effectiveness Master Thesis
Sterk, J.
July 2015 -
The beauty of the undiscovered: a research on how prior product information affects the consumers purchase intention towards modern dance performances Master Thesis
Hartensveld, R.
July 2015 -
The same company but different identites what are the elements that influence the perceived organizational essential features? Master Thesis
Nujic, M.
July 2015