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The independent and combined effect of presentation format and valence on the persuasiveness of consumer generated product reviews Master Thesis
Kuijper, Romy
July 2016 -
Controversial advertising and electronic word of mouth: friends or foes? Master Thesis
Müller, Suzanne
July 2016 -
"Polluting" Consumers' Trust: How Do Consumers Perceive Corporate Hypocrisy? Master Thesis
Cârlugea, Miruna
July 2016 -
The effect of social contract breach on information falsification and service continuance Master Thesis
Kleyweg, Max
July 2016 -
Consumer's value of product labels: Fair Trade and organic labels Master Thesis
Pollemans, Marc
July 2016 -
The influence of news on consumer's movie preference Master Thesis
Lee, Seungho
July 2016 -
Analysis of the evaluation process of online product reviews on Facebook Master Thesis
Zwart, Maxime
July 2016 -
The influence that ingredients in cosmetics, combined with emotional state, have on purchase intention of cosmetic products Master Thesis
Nijhof, Gina
July 2016