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Consuming Alone or with Others: The Role of Perceived Time Affluence Master Thesis
Jamieson, Natalie
July 2016 -
What makes online reviews persuasive? An examination of rational and emotional appeals Master Thesis
Kroft, Ward
July 2016 -
Marketing Tools and the Transaction & Acquisition Utility. What is the effect of Discounted Prices, Special Offers and Bonus Packages on the difference between the Transaction and Acquisition Utility? Master Thesis
Heestermans, Imme
July 2016 -
Customers' selection criteria for life insurance in Russia and its implications for marketing strategy Master Thesis
Vershinin, Vladislav
July 2016 -
Consumer perceptions of the effects of goal proximity and goal source on motivation in weight loss goals Master Thesis
Soboleva, Dasha
July 2016 -
Effects of Emotion and Peer Pressure on Impulse Buying Master Thesis
Lozeman, Monique
July 2016 -
The influence of impulsive tendency traits, normative evaluations, social visibility and emotions on impulsive buying behavior Master Thesis
de Jong, Sanne
July 2016 -
To Purchase, Or Not To Purchase.. A Study on the Effect of Nostalgic Appeals in Luxury Marketing Master Thesis
Knol, Jamie
July 2016