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Social media posts with models, do they make us healthier? Master Thesis
Möllering, Paola
September 2016 -
The role of nostalgia in advertising: The effectiveness of nostalgia-themed advertising for food versus non-food products Master Thesis
van der Burg, Ilona
September 2016 -
Understanding the role of number of choices in the impulse buying context. The influence of multiple factors on the purchase intention and the subsequent satisfaction Master Thesis
Simeonova, Kalina
September 2016 -
The 'wallet-harm' crisis Master Thesis
Schellens, Marie-Julie
September 2016 -
The Effect of the Medium on the Consumption of News Articles Master Thesis
Kamtsiou, Thanasis
September 2016 -
Does brand meaning matter? The influence of brand meaning on the relationship between brand transgressions and purchase intention Master Thesis
Prodan, Alexandra
September 2016 -
User conversion from free-to-fee: The influence of Peer purchase cue display, Cue valence and Free mentality in Freemium music services Master Thesis
Vintilescu, Nicol
September 2016 -
YouTube's Influence on Purchasing Behaviour in the Dutch Market Master Thesis
van Workum, Anne
September 2016