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Antecedents of consumer preferences for user-generated content in pre-purchase search: the case of YouTube Master Thesis
Micozzi, Giulia
September 2016 -
Interdependence of Heart and Mind - Consumer Decisions in Context Master Thesis
Hüttermann, Hanna
October 2016 -
The spillover of the effect of review valence on brand equity to related brands for search and experience goods Master Thesis
Verhage, Dorianne
January 2017 -
Social approval motivation, friends and online social platforms - effects on willingness to pay for recommended products Master Thesis
Zugravu, Rozalia
January 2017 -
Does terrorism threat affects consumer decision-making in the Netherlands? Domestic vs. Foreign brands Master Thesis
Evers, Britt
February 2017 -
Brands, certificates and claims: The influence of signals on brand attitude Master Thesis
van Pinxteren, Dewanthy
February 2017 -
Missed quantity discounts: how regret-related mechanisms influence consumer purchase behavior Master Thesis
Bakker, Stefan
February 2017 -
The role of conceptual consumption in the luxury industry Master Thesis
de Jong, Marlène
February 2017