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Are digital gifts higher appreciated than material gifts in this digital age? Master Thesis
Muller, Fleur Elise
July 2017 -
The influence of social comparison on people’s interest and purchase intention of luxury branded clothing Master Thesis
Veen, Robyn
July 2017 -
Effects of Social Comparison on Conspicuous Consumption in Social Media Master Thesis
Wal, Bram
July 2017 -
The effect of body comparison with Facebook friends on motivations and buying intentions Master Thesis
Bakker, Nousjka
July 2017 -
The Influence of Online Word of Mouth on the brand image formation process for unknown companies Master Thesis
Jaspal, Shivani
July 2017 -
Framing Messages and Focusing on Health Outcomes Master Thesis
Janssen, Eefje
July 2017 -
Social media marketing beyond lead generation: Implications for business-to-business companies Master Thesis
Lee, Julie
July 2017 -
The Influence of Review Rating and Review Text on Review Helpfulness Ratio Master Thesis
Fan, Wen-Ting
July 2017