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The influence of personalized advertisements on consumers' purchase intention Master Thesis
Weele, Gerben
August 2017 -
Good Design is in the Eye of the Beholder: A conjoint study into the impacts of website design and cognitive style on likelihood of purchase in the field of fashion e-commerce Master Thesis
Bahtijarević, Nika
August 2017 -
How do Emotions Drive Organic Food Purchase? Master Thesis
Büchel, Jana
August 2017 -
Partnering with the unexpected: A case study exploring the effects of co-branding on purchasing behavior in the fashion industry Master Thesis
Buijs, Roy
August 2017 -
Irrational choice behavior under time pressure Master Thesis
Braster, Jens
August 2017 -
Becoming Your Best Self: Can Goal Setting Get You Fitter? Master Thesis
Blaauw, Lisa
August 2017 -
Organic consumption: A study linking motivations to demographic characteristics Master Thesis
Lubbers, Lasse
August 2017 -
Understanding the Gaming Market: How Overpromising Negatively Affects Word of Mouth Master Thesis
Basdew, Vinand
August 2017