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Marketing Management

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  • How do Cause-related-Marketing Fit and Anchor Effects influence charitable giving in an online environment? Master Thesis

    Smith, Luke

    July 2021
  • The Artsy Sommelier: The Positive Effect of Art on Wine Labels and the Mediation of Culture Master Thesis

    Kleine, Hendrik

    July 2021
  • Nudging people to donate more to charity Master Thesis

    Popescu, Ioana

    July 2021
  • The Consumer Mind of the New Generation: a Qualitative Study of Moral Brand Avoidance Master Thesis

    Gonzalez, Maria Alesia

    July 2021
  • Clothing Consumption Practices: Consumer Behavior During a Pandemic Master Thesis

    Szekeres, Blanka

    July 2021
  • How Brands Mimic Culture Created Through Experiential Community Practices Master Thesis

    Varbanova, Slavena

    July 2021
  • Efficacy sana in corpore sano: Does exercise influence general self-efficacy? Master Thesis

    Piloto de Macedo Lima, Joao Francisco

    July 2021
  • Technological innovation at the Base of Pyramid: A qualitative research on Colombian micro business owners Master Thesis

    Mulagic, Emina

    July 2021
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