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Understanding the Modern Fandom: How does the linguistic pattern of NFL fans differ when they are exposed to informative game-related content and personal off-game content on social media? Master Thesis
Soerakoesoemah, Amirtya
July 2021 -
Sneaker Endorsements: The Effects of Celebrity Endorsements On The Resale Market Master Thesis
Chirino, Stefano
July 2021 -
Luxury and creativity: How do luxury brands win the heart of consumers through advertising creativity? A cross cultural study between Eastern and Western consumers. Master Thesis
Nguyen, Vy
July 2021 -
Finding Your Greatness: Examining the influence of empowerment advertising on achievement motivation Master Thesis
Herek, Laura
July 2021 -
“Standing out in the Instagram Influencer Era” A Study on the Effects of Sponsorship Disclosure Timing and Message Sidedness in Instagram Stories on Consumers’ Evaluations on the Credibility of the Advertisement and Attitude towards the Influencer Master Thesis
Eelsing, Valerie
July 2021 -
Is this post my friend or my enemy? Master Thesis
Gözükara, Deniz
July 2021 -
Marketing and branding applied to places Master Thesis
Arslan, Aylin
July 2021 -
Overtourism. The effect of positive and negative nudging on tourist destination attitude. Master Thesis
van der Zwan, Evi
July 2021