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Breaking Stereotypes, Boosting Sales Master Thesis
Magalhães Ortet, ines
July 2023 -
What is consumer's perception of product placement in movies towards non-prestige vs. prestige brands? An in-depth cross cultural comparison of American and Dutch consumer’s perception for the case of James Bond Master Thesis
de Ligt, Debora
July 2023 -
“TikTok Made Me Buy It” How TikTok drives members of Gen Z to impulsively consume fast fashion products Master Thesis
Bouterse, Chayenne
July 2023 -
Brand Placement in Affective Scenes: The Impact of Valence and Arousal of the Scene on Brand attitude Master Thesis
Kaptein, Isabel
July 2023 -
The Remembering Self's Gaze on Memorable Vacation Experiences Master Thesis
Petrie, Aniek
July 2023 -
How wonderful brands are built: an assessment of the relationship between associative learning and customer-based brand equity Master Thesis
van Dooremalen, Hugo
July 2023 -
Designing Social Virtual Worlds that make you want to come back: A study of familiarity with the virtual environment and its effect on continuance intention Master Thesis
Akila Ksatryo, Akila
July 2023 -
Mind Your Emotions, Mind Your Wallet; The Role Of Emotion And Emotion Regulation In Consumer Behavior Master Thesis
Koeleman, Demi
July 2023