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The desire to acquire: an exploratory study about the role that status products have within Dutch culture Master Thesis
Hooijer, Sam
July 2023 -
The challenge of sustainable fashion and the role of consumer intention. Master Thesis
Luuring, Marjolein
July 2023 -
Positive towards food products: Investigating consumers' importance of environmental and human health using cueing Master Thesis
Kimman, Janet
July 2023 -
Consumer culture theory (CCT) and qualitative research Master Thesis
Ramsauer, Anna
July 2023 -
Encouraging young adults to read books, using an Instagram book community Master Thesis
Hensen, Isabel
July 2023 -
Stepping Towards Sustainability: Nudging Young Consumers to Make Sustainable Footwear Choices Master Thesis
Gerhardt, Tamara
July 2023 -
Consumer motivations for Utility NFTs consumption: Investigating materialism as a driver for purchase intention Master Thesis
Bounouar, Sami
July 2023 -
How celebrity endorsement affects brand image in the face of celebrity controversy and how brand responses interact Master Thesis
Güse, Bas
July 2023