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Towards a more sustainable world: Can sports figures help impact consumer attitudes through testimonials? Master Thesis
Angermair, Timna
July 2023 -
The future of labelling in the digital environment Master Thesis
Emde, Clara
July 2023 -
Material Goods camouflaged as experiences. Are we more willing to pay their (higher) price? Master Thesis
Dakoura, Maria
July 2023 -
Investigating the effects of environmental, health and animal welfare persuasive appeals on intention to become vegetarian, moderated by self-construal Master Thesis
Kordialik, Aleksandra
July 2023 -
Exploring the Impact of Social Influences on Charitable Giving: A Comparative Analysis of Normative and Informational Influence Master Thesis
Muntendam, Pieter
July 2023 -
The role of psychological factors in shaping prosocial behaviours, perceptions and preferences for donation types Master Thesis
Smits, Fauve
August 2023 -
Decreasing food waste: the impact of customization, pro-environmental behaviour and perceived convenience on consumers’ intention to buy not-so-fresh food Master Thesis
Marinoni, Jacopo
August 2023 -
The effect of ad appeal on ad effectiveness: The moderating role of AI-generated narrative Master Thesis
Barucija, Alen
August 2023