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Care for social media Can Twitter help hospitals to build and retain a positive hospital image? Master Thesis
Koning, J.N.M.
September 2012 -
Conspicuous consumption and power distance Master Thesis
Pontolaeng, B.
September 2012 -
The influence of humor in commercials on implicit and explicit attitudes Master Thesis
Tjin, M.J.N.
September 2012 -
Free gifts with a purchase Offering a choice between a price discount versus a premium and mentioning the premium’s value Master Thesis
Gao, A.L.
September 2012 -
Celebrity endorsement The underlying factors of celebrity endorsement on the positive effect of the behavioral attitude of consumers towards celebrity endorsement in the food industry Master Thesis
Leow, L.M.
September 2012 -
Sustainable marketing Corporate social responsibility in the garment industry Master Thesis
Haan, H. de
September 2012 -
Start off with a bang The importance of adhering to category essence Master Thesis
Benjamin, V.
September 2012 -
Gifts giving behavior A closer look into the effect of gender, relationship status & occurrence in gift giving behavior Master Thesis
Harjani, S.
September 2012