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Celebrity endorsement The underlying factors of celebrity endorsement on the positive effect of the behavioral attitude of consumers towards celebrity endorsement in the food industry Master Thesis
Leow, L.M.
September 2012 -
Celebrities tweeting brands to the top Investigating the effect of celebrities on Twitter in relation with the level of fit Master Thesis
Oemraw, S.
September 2012 -
How to succeed in the mobile application market for games? Master Thesis
Koning, T. de
September 2012 -
Social driven location sharing and gamification The role of game element on location-sharing in online social networks Master Thesis
Çakın, D.
September 2012 -
Of heels and power How perceived height affects conspicuous consumption Master Thesis
Comsa, A.
September 2012 -
The effect of touch and self-design on happiness and product evaluation Master Thesis
Yeh, Y.Y.
September 2012 -
Main drivers of crowdfunding success A conceptual framework and empirical analysis Master Thesis
Evers, M.W.
September 2012 -
The power of online word of mouth Twitter and its influence on the purchase intention of movies Master Thesis
Türk, Z.
September 2012