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Leaving your footprints online An exploratory research of the motivations behind the use of location-based social media in the Netherlands Master Thesis
Oosterlee, A.N.
March 2013 -
The handmade-issue A comparative research on the handmade effect of symbolic and functional products Master Thesis
Cotiaux, A.
March 2013 -
Beyond retail therapy The effect of sadness on conspicuous consumption Master Thesis
Duivenvoorden, T.J.G.
March 2013 -
Examination into the determinants that influence students' intention to buy organic personal care products Master Thesis
Bataga, C.S.
March 2013 -
The effectiveness of promotional tools on consumer preferences A comparative study of free gifts and sweepstakes : consumer perceived preferences for free gifts and sweepstakes based on premium value awareness and consumer income in a purchase setting Master Thesis
Kleinrouweler, B.J.S.
March 2013 -
The impact of co-branded new product introductions on firms’ stock returns A quantitative research on how co-branded new product introductions affect firms’ stock returns Master Thesis
Zhou, C.
March 2013 -
Safeguarding brand authenticity from insufficient brand stewardship A framework for responding to external market pressures without compromising brand authenticity Master Thesis
Arshad, T.A.
March 2013 -
Gift-giving and consumer need for uniqueness A study on the signalling of ones unique personality through gift-giving Master Thesis
Poortman, S.
March 2013