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Consumer attitude towards mobile location based coupons Consumers’ likeliness to redeem mobile location based coupons Master Thesis
Ophoff, H.N.
March 2013 -
Conspicuous consumption Perceptions of competence and warmth for female conspicuous consumers Master Thesis
Manahilova, L.
March 2013 -
Personal disposition When equality and inequality can both increase conspicuous consumption Master Thesis
Thijsse, K.
March 2013 -
The endowment effect The influence of a cooling-off period on the endowment effect Master Thesis
Bommel, J.H.J. van
March 2013 -
Price promotions via Groupon Drivers of customer satisfaction with Groupon deals Master Thesis
Kulling, N.
March 2013 -
The who, how and when of paid search advertising An analysis of the effectiveness of brand familiarity and message characteristics for different stages in the sales funnel and levels of product involvement Master Thesis
Postert, A.S.A.
March 2013 -
Goal gradient: pointing in the right direction Manipulating walking speed in a DIY store Master Thesis
Mulder, C.M.
March 2013 -
Emotions in product placements Their influence on brand recall and brand attitude Master Thesis
Zijden, N.A. van der
March 2013