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Certification seals: do they work? The influences of certification seals, price and claims on products Master Thesis
Wessels, R.
September 2013 -
Fair-trade certification seals: do they work? The effect of fair-trade claims and the level of familiarity of certification seals on consumers’ purchase intention, quality perception and fairness perception Master Thesis
Bosman, H.
September 2013 -
Advantages of strong brands on customer reach and customer engagement on social media marketing Master Thesis
Caixeta Menezes, R.
September 2013 -
Demystifying the importance of fit An investigation of the effectiveness of product-premium congruency in marketing promotions involving free premiums Master Thesis
Streng, R.C.
September 2013 -
Drivers and consequences of conspicuous consumption The effect of consumer gender on conspicuous consumption Master Thesis
Rooij, N. van
September 2013 -
Gender differences in conspicuous consumption Master Thesis
Bieman, M.A. den
September 2013 -
The asymmetry between upsizing and downsizing The effects of positive and negative size changes on visual perceptions Master Thesis
Berkhout Abay, H.B.
September 2013 -
The effect of certification seals on quality perceptions and purchase intentions Why does certification increase quality perceptions for one product and less for the other? Master Thesis
Nolten, A.
September 2013