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Certification seals The effects of using a number of certification seals on the consumers’ purchase intention Master Thesis
Swinkels, E.R.J.M.
July 2014 -
Promotional strategies for merchants of online daily deals to embrace consumer loyalty an experiment on the role of social influence Master Thesis
Staaij, W. van der
August 2014 -
Is organic food tasty? A study of organic and health certification seals and their influence on taste perception Master Thesis
Kooijman, J.J.
August 2014 -
LinkedIn ads field experiment In search of quality leads Master Thesis
Ivanova, P.
August 2014 -
How do social cue characteristics of an implicit brand endorser influence a peer’s decision to ‘like’ brand fan pages on Facebook? Master Thesis
Todorova, E.V.
August 2014 -
But they do it too! The descriptive norm, a means to prevent and treat excessive weight and obesity Master Thesis
Chau, X.X.
August 2014 -
Online consumer reviews and affiliate marketing Uncovering determinants of credibility in reviews written by affiliates Master Thesis
Zorn-Aguirre, H.L.F.
August 2014 -
Geographic targeting and effectiveness of mobile campaigns A study on location sensitive mobile coupons Master Thesis
Papadakis, D.
August 2014