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Groupon as a marketing tool for managers Deal design Master Thesis
Olsthoorn, J.
August 2014 -
But they do it too! The descriptive norm, a means to prevent and treat excessive weight and obesity Master Thesis
Chau, X.X.
August 2014 -
Emotion appeal in advertising Shame and guilt appeal in donation behavior Master Thesis
Metselaar, G.M.
August 2014 -
Informal versus formal language use in advertising, does it make a difference? Master Thesis
Berkel, J.M. van
August 2014 -
The role of consumer decision making styles on different types of private labels Master Thesis
Kahraman, N.
August 2014 -
Oops, I did it again! Can products serve as heroes to improve consumer self-control? Master Thesis
Dekker, A.M.
August 2014 -
Augmented virality How augmented reality enhances ad exposure Master Thesis
Boedjawan, R.K.
August 2014 -
Marketing economic sustainability Master Thesis
Rem, I.I.
August 2014