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What influences social coupon consumers’ willingness to pay the full non-discounted price on a future purchase Master Thesis
Lit, Y.
September 2014 -
Effect of shame and guilt appeals in green advertising for different product categories Master Thesis
Hortensius, S.C.
September 2014 -
Brand stretching: the effects of consecutive brand extension Master Thesis
Diamantis, G.
September 2014 -
Electronic word-of-mouth on Facebook Why do consumers check-in at businesses? Master Thesis
Mihaylova, M.P.
September 2014 -
Sponsoring and rivalry: sponsoring the right team Master Thesis
Koeijer, J.C.P. de
September 2014 -
Principles to success What are the factors that influence the app downloads? Master Thesis
Tian, X.
November 2014 -
Does online CSR communication make a difference? The influence of online CSR communication on consumer purchase intention Master Thesis
Nieuwland, S.E. van
January 2015 -
Does organisational structure predict product attribute preference? Master Thesis
Venkatram, V.
January 2015