Media & Business
Collection
Collection
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October 2025 -
Algorithmic Feminism: TikTok's Role in Shaping Young Women's Perceptions of Gender Equality Master Thesis
Lorine Tümen
October 2025 -
From Influence to Integrity How Employees Are Redefining Brand Influence and Shaping Trust-Based Relationships with Gen Z Consumers in the Era of Social Media Marketing. Master Thesis
Aliya Yermukan
October 2025 -
The Paradox of Influence: Authenticity in TikTok's Blurred Digital Space An Experimental Survey on The Role of Persuasive Language and Content Disclosure on Perceived Authenticity Master Thesis
Morgan Moelchand
October 2025 -
Navigating Crises during Sexual Harassment Allegations A Quantitative Study Shedding Light on The Duality of Effects on Brand Attitudes, Purchase Intention, Message Credibility, and Brand Reputation during Crises Master Thesis
Alina Lauer
October 2025 -
The Importance of Keeping it Real A thematic Analysis of Adolescents'(18-25) Perceptions of Gymshark's Branded Entertainment Master Thesis
thijmen den Hartog
October 2025 -
Playing Publicly Public-Commercial Collaboration and the Future of PSM Master Thesis
Augustin Schobert
October 2025 -
Sex Sells, But to Whom? Cultural and Gender Influences of Sexual Appeal Levels on Ad Attitude on Women Master Thesis
Sofia Shamova
October 2025