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Effects of Emotion and Peer Pressure on Impulse Buying Master Thesis
Lozeman, Monique
July 2016 -
Financial capability of Dutch students in the context of the new loan system Master Thesis
Akachoud, Mansour
July 2016 -
A Study on the Effect of Emotional Versus Rational Appeals of Sponsored Instagram and Facebook Advertisements on Purchase Intention and Ad Intrusiveness with the Moderating Role of Consumer Attitudes towards Advertisements on Instagram versus Facebook Master Thesis
Kalamerd, Awat
July 2016 -
How Self-Control Impacts the Creation of Word-Of-Mouth Content in an Online and Offline Environment Master Thesis
van de Weijgert, Lisanne
July 2016 -
How humorous is violence? A study on the effectiveness of comedic violence advertising and humor advertising, and the role of affective responses. Master Thesis
Saarloos, Arjo
July 2016 -
How Patterns of Emotional Responses affect Advertising Effectiveness Master Thesis
Schrijver, Iris
July 2016 -
Online persuasion in a B2B market using call to action buttons: the effects of the buying funnel stage and framing effect on message effectiveness Master Thesis
van Loon, Marcel
July 2016 -
Sequence effect of television advertisements Master Thesis
Lijding, Lars
July 2016