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Does disgust drive moral consumerism? A quantitative study on the effect of disgust on consumers’ purchase intentions of Fairtrade products Master Thesis
Rose, Sammy
July 2016 -
Online Reviews: The Strategic Use of Bloggers as Opinion Leaders Master Thesis
Remie, Laura
July 2016 -
The Effectiveness of Nostalgic Advertising after a Brand Transgression – Can Nostalgic Advertising Help a Brand to Mitigate the Negative Consequences of a Brand Transgression on Consumers’ Brand Attitude? Master Thesis
Scharowsky, Saskia
July 2016 -
Investigating key NFC product and consumer characteristics influencing NFC mobile payment adoption Master Thesis
Ringlstetter, Julia
July 2016 -
The effect of emotions following price (comparison) promotions on consumer's preference towards premium and private labels Master Thesis
de Wit, Angela
July 2016 -
Customers' selection criteria for life insurance in Russia and its implications for marketing strategy Master Thesis
Vershinin, Vladislav
July 2016 -
Consumer perceptions of the effects of goal proximity and goal source on motivation in weight loss goals Master Thesis
Soboleva, Dasha
July 2016 -
What makes online reviews persuasive? An examination of rational and emotional appeals Master Thesis
Kroft, Ward
July 2016