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Does the presence of others affect compensatory consumption strategy? Master Thesis
Jansen, K.R.
August 2014 -
Digital couponing Can it be successful in the Dutch health & beauty-market? Master Thesis
Dubbeldam, M.J.
August 2014 -
The use of quality signals: is it a matter of urgency? The effect of different quality signals on quality perception and purchase intention Master Thesis
Esveld, M.A. van
August 2014 -
The influence of differing retail concepts on organic food consumption motives, and the interdependent perception of these retail concepts Master Thesis
Berkhout, K.E.
August 2014 -
Online word of mouth in the movie industry Master Thesis
Stribos, P.F.
August 2014 -
Signalling unobservable product quality A study into workings of signals in a multiple signal environment Master Thesis
Anbeek, N.
August 2014 -
Digital marketing: which online visual display advertisements will be the most effective regarding click-through rate? a field experiment of the Mysteryland festival Master Thesis
Rotteveel, J.D.K.
August 2014 -
The perceived helpfulness of online reviews for search and experience products Master Thesis
Steeghs, K.A.M.
August 2014