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The importance of customer equity drivers on loyalty intention Comparison among Dutch and Indonesian in the Netherlands and Indonesian in Indonesia Master Thesis
Randi Haecal, R.
August 2014 -
The impact of value congruence on employees being able to ‘live the brand’ of an organization Master Thesis
Köhnemann, J.
August 2014 -
Certification seals: do they work? The effects of a fair-trade certification seal and claim on consumers’ purchase intention, perceived fairness and perceived quality for different brand types Master Thesis
Spaans, L.E.J.
August 2014 -
How to signal quality to consumers The combination of process-related certification seals, brands and price on consumers' perceived quality and purchase intention Master Thesis
Sangalli, L.
August 2014 -
How to communicate corporate social marketing to improve ad liking A Häagen-Dazs case Master Thesis
Sopeña Alvarez, L.
August 2014 -
The influence of differing retail concepts on organic food consumption motives, and the interdependent perception of these retail concepts Master Thesis
Berkhout, K.E.
August 2014 -
‘Mobile coupons’ as saviour of department stores The subprise case : the effect of consumer engaging online discount coupons on consumer's offline shopping intentions Master Thesis
Rewinkel, M.B.A.
August 2014 -
Do consumers who suffer from more severe service failures feel more powerless and therefore become less willing to pay for a potentially risky new service? Master Thesis
Luppi, E.
August 2014