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Exploring the success factors and pitfalls of online advertorials Master Thesis
Daru, N.
February 2015 -
Foreign branding & product attributes How a foreign language influences product evaluations Master Thesis
Claessens, Y.F.E.
March 2015 -
Understanding parental health decision-making The effect of parent's health locus of control and self-efficacy on parental ADHD treatment decision making Master Thesis
Klijnsma, Y.
April 2015 -
The effect of the circadian rhythm on the price sensitivity of consumers Master Thesis
Çetin, V.
May 2015 -
Endorsed branding relationships: the key to successful branding in the FMCG sector? the relevance of corporate credibility, endorser brand appearance and perceived fit in the brand endorsement context Master Thesis
Kroon, N.C.J.
May 2015 -
The ‘Photoshop law’ introduction and its impact on a cosmetic brand promise and credibility the case of the cosmetic brand ‘UNE Natural Beauty’ Master Thesis
Bouvier, S.M.F.
May 2015 -
The effect of the familiarity of certification seals on the purchase intention Master Thesis
Fonville, R.F.
May 2015 -
The “Photoshop law” introduction and its impact on a cosmetic brand promise and credibility. The case of the cosmetic brand “UNE Natural Beauty” Master Thesis
Bouvier, sheelagh
May 2015