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Business life cycle and Groupon price promotions Does the life cycle of a merchants’ business impact the profitability of a Groupon price promotion? Master Thesis
Gayadin, A.S.
January 2015 -
Consumer preferences at the bottom of the pyramid A choice-based conjoint approach Master Thesis
Ende, B. van den
January 2015 -
Influence of organizational identification on affective organizational commitment, with moderated influence of leadership Master Thesis
Hong, A.
January 2015 -
How responsive are people to mobile advertisements? Master Thesis
Mammadbayli, N.J.
January 2015 -
Do brands still matter? Investigating the role of brand strength in online reviews across search and experience goods Master Thesis
Frequin, J.R.J.
February 2015 -
Marketing placebo effects The impact of packaging color appropriateness on perceived and objective product quality and the moderating effect of involvement Master Thesis
Scheithauer, K.P.
February 2015 -
Placebo effects in the quality perception of sales channels Master Thesis
Hilger, F.
February 2015 -
Exploring the success factors and pitfalls of online advertorials Master Thesis
Daru, N.
February 2015