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Going Deep or Staying Shallow? Exploring the Impact of Celebrity Endorsement Depth on Consumers’ Purchase Intention: Embedded vs. Peripheral Endorsements Master Thesis
Tsetis, Emma
October 2025 -
Assessing the perception of using Strategic Human Resource Management Practices to promote intrapreneurship in the pharmaceutical industry: a Dutch case study. Master Thesis
Simon, Max
October 2025 -
Power in Perception: How does Brand Image Shape ESG Related Purchase Intention? Master Thesis
Mik, Nienke Youya
October 2025 -
Reputation at risk: Navigating organisational responses to social movements Master Thesis
van Daalen, Monique
October 2025 -
Under Pressure: Agency Theory and the Evolution of EU-Ukraine Financial Accountability During War Master Thesis
den Butter, Saurab
December 2025 -
Between Discovery and Dissonance: Exploring Uses, Gratifications, and Cognitive Dissonance in Spotify’s Smart Shuffle Experience Master Thesis
Schütte, Lilian
January 2026 -
How do CEOs’ Moral Foundations Influence Environmental and Social ESG Performance? – A Domain-Specific Perspective Master Thesis
Ness, Friederike
March 2026 -
The Role of Political Lobbying in U.S. Multinationals’ Subsidiary Decisions in China Master Thesis
Heinonen, Ella
April 2026